# Aperture Insights: Focus on what matters

> Aperture Insights is a Portland, OR market research and media measurement consultancy, and creator of the REPP Score™ and aimprint™ AI\-visibility tools\.

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## Pages
- [About the founder](https://aperture-insights.com/about/): We blend a deep understanding of global market dynamics and consumer insights to creatively tackle business challenges and unlock growth\.
- [Contact](https://aperture-insights.com/contact/)
- [Services](https://aperture-insights.com/services/): We specialize in world\-class data analysis, delivering turnkey solutions that are client\- and C\-suite ready\.
- [Case studies](https://aperture-insights.com/case-studies/)
- [REPP Score™](https://aperture-insights.com/services/repp-score-methodology/)
- [Understand Your AI Presence with aimprint™](https://aperture-insights.com/services/aimprint/): aimprint™ by Aperture Insights measures your brand’s AI presence across ChatGPT, Perplexity, Claude, Gemini, and Google AI — tracking Reach, Influence, and Narrative with a composite 0–100 score and prompt\-level detail\.
- [Aperture Insights Blog](https://aperture-insights.com/blog/)
- [Home](https://aperture-insights.com/): At Aperture Insights, we leverage deep expertise in fact\-based storytelling to separate critical data elements from background noise, enabling decision\-makers to focus on what matters\.

## Posts
- [From SEO to GEO: How to Measure Brand Visibility in AI\-Powered Search](https://aperture-insights.com/2026/03/08/from-seo-to-geo-how-to-measure-brand-visibility-in-ai-powered-search/): AI has changed how brands get discovered — but most marketing and communications teams are still measuring the wrong things\. This post introduces the shift from SEO to GEO \(Generative Engine Optimization\), explains what citation share, sentiment alignment, and narrative dominance actually mean in practice, and provides a practical framework for evaluating the tools — from Am I On AI? to Profound — that can help you measure and improve your brand's visibility in AI\-powered search\.
- [The “Day One List” Was Never About Features](https://aperture-insights.com/2026/06/16/the-day-one-list-was-never-about-features/): B2B buyers form their vendor shortlist before research begins — and emotional connection, not features, is what earns a spot on it\. Research shows personal value carries twice the weight of ROI in final purchasing decisions\. Now AI is making the influence window even narrower\.
- [The AI Trust Architecture: How to Earn Trust With AI Algorithms](https://aperture-insights.com/2025/09/22/the-ai-trust-architecture-how-to-earn-trust-with-ai-algorithms/): To succeed in AI\-powered search, brands must foster trust with both consumers and AI algorithms by providing credible, structured signals through schema markup, consistent brand information, and earning quality media mentions\. Building an effective AI trust architecture, grounded in E\-E\-A\-T principles, positions organizations for greater visibility and lasting authority as trust standards in search evolve\.
- [How AI is Transforming Brand Visibility](https://aperture-insights.com/2025/07/30/ais-impact-on-brand-visibility-and-media-strategy/): Artificial intelligence is transforming brand visibility by shifting the economics of attention\. As consumers increasingly turn to AI\-enabled searches \(either through Google AI Overviews or ChatGPT, Perplexity, etc\), brands must refine content strategies and evolve measurement approaches in order to be seen\.
- [Recommerce Revisited: Tariffs Fuel Resale Demand](https://aperture-insights.com/2025/04/24/recommerce-revisited-tariffs-fuel-resale-demand/): Tariff increases are driving demand for secondhand apparel, with Gen Z and Millennials leading the trend toward resale\. The value\-driven younger generations are shopping secondhand due to economic pressures and sustainability concerns, influencing how brands strategize\. As the resale market grows, brands must adapt to thrive amid changing consumer preferences\.

## Categories
- [Trends](https://aperture-insights.com/category/trends/)
- [Insights](https://aperture-insights.com/category/insights/)
- [Communication](https://aperture-insights.com/category/communication/)
- [AI](https://aperture-insights.com/category/ai/)
- [Media Measurement](https://aperture-insights.com/category/media-measurement/)

## Optional
- [Sitemap index](https://aperture-insights.com/sitemap_index.xml)