See Their Name
As brands seek to reach female audiences during Women’s History Month, see how innovative brands are using a “less is more” approach to create emotional connections.
Show Them the Money
Women’s sports are gaining immense popularity, with record-breaking attendance and viewership. However, female athletes still face significant disparities in salaries and endorsements compared to their male counterparts. Brands are now capitalizing on the rising star power of emerging female athletes through lucrative NIL deals, indicating a promising shift in the landscape of women’s sports.
Leveraging consumer review data to reduce product returns
Product returns can be costly for retailers. See how consumer data can be used to improve the shopping experience and
Zoom Out: Precision, Accuracy, and Mitigating Risk
Decision-makers are increasingly using big data for decision-making. These highly precise views facilitate tactical decisions. However, over-reliance on the same KPIs can also lead to blindspots. See how insights practitioners can mitigate this risk with a few simple steps.
Amazon Leans Into Livestreaming
Amazon leaned into livestreaming during Prime Day 2021. Already hugely popular in China, this retail trend is poised to grow in the US.
Focus on interactions
In a post-pandemic world, personal interactions are more important than ever. This is important for how brands engage with consumers, but also how insights professionals inform their audiences.
Is This the Next Big Thing for E-Commerce?
Livestream commerce is one of the hottest retail trends in China. What does it mean for brands and retailers in the US?
4 Tips for Convincing the C-Suite
It’s not enough simply to be a subject matter expert. How the message is delivered is critical to convincing the C-suite to take action. Here are some tips for getting your message heard.
Establishing a Foothold
Storytelling. In my personal life I lean into this passion through photography —keeping the right details in focus against an