At Aperture Insights, we pride ourselves on delivering excellent service in market research and strategic insights. But sometimes our clients need more. We partner with experts in their respective fields to expand our capabilities and deliver outstanding solutions.
Shaan Khan
Digital Content Strategy, Marketing and Analysis
Shaan is a veteran digital strategist who specializes in planning, producing and analyzing digital content that captivates audiences and accelerates growth for innovative organizations. He has built and executed content strategies for B2B tech clients including Microsoft, Intel and F5, as well as healthcare clients Gilead and Horizon Therapeutics, resulting in stories that show how they’re improving customers’ lives and making the world a better place for everyone–all backed by data insights.
His services include:
- Embracing the unknown
- Content, channel and editorial strategy
- Content and data analytics
- Cross-functional team leadership and client partnership
- Process and operations
- Writing and editing short and long-form copy
Katie Schrage-Smith
Creative Strategist and Consumer Insights Analyst
Katie is an agile and curious professional with over a decade of experience in education, project management and curriculum design. She successfully navigated a career change with humility and resilience, transitioning from the classroom to creative strategy for some of the world’s most recognized brands. Intuitive and resourceful, Katie is a researcher who uniquely mines candid and valuable data from consumers and clients alike, leveraging the power of empathy and self-awareness.
She has extensive experience leading and managing global consumer research projects end-to-end, analyzing extensive qualitative and quantitative data sets and utilizing a profound understanding of human behavior and psychology.
Her special sauce is qualitative market research and has received praise for inclusive workshop design and empathetic facilitation. She comes skilled in translating qualitative insights into data-driven branding recommendations and actionable next steps for clients as well as designers and content creators.
Patricia Murray
Research and Analytics Strategist
Patricia Murray has over 15 years of analytics and research experience working with Fortune 50 companies and global agencies. She specializes in delivering measurement and research solutions for marketing and communications teams, with expertise spanning web analytics, generative AI research, competitive landscape analysis, audience insights, and influencer identification.
Patricia has led multi-million dollar global measurement programs and built analytics capabilities from the ground up. Her work includes designing executive reporting frameworks, conducting market research, developing audience personas, and creating integrated insights that connect data to business objectives. She transforms complex research and analytics into actionable strategies that help organizations understand their competitive position and make informed decisions.