We bring data to life and unlock growth
Deep insights. Personal service. Unmatched value.
Aperture Insights provides turnkey insights and market research services, including primary and secondary research, analysis, and data storytelling.
Our process blends expert data analysis with storytelling to deliver recommendations that have immediate impact. Our analysis goes beyond data, putting business questions in context and delivering findings that are clear, concise and decision-ready. Unlike many firms, we share our best practices in insights delivery to allow your teams to become more self-sufficient.
We combine the focus and flexibility of a small business with the quality and experience of a world-class insights team. This lets you keep overhead low, without sacrificing the critical insights your business needs to thrive in an increasingly competitive marketplace.
Market Research & Consumer Insights
Accelerate action and reduce risk by grounding decisions in data. We match the right methodologies with your unique business needs to deliver ground-breaking insights that power your business forward.
Our expertise spans both primary and secondary research. With experience in both quantitative and qualitative methods, we uncover the drivers of success and identify opportunities for growth.
Market & Trend Analysis
Whether it’s point-of-sale (POS) data, consumer panel, Google Analytics or other large datasets, we will help you make sense of it. This includes identification of key trends, whitespace opportunities, competitive threats, and more.
We go beyond the “what?” and bring you the “so what?” and “now what?” to ensure maximum actionability.
REPP Score™
REPP Score™ is Aperture Insights’ proprietary metric for quantifying a brand’s cultural relevance across reach, engagement, performance, and persistence. It combines earned media, social conversation, and behavioral data into a single composite score, so marketers can compare campaigns, track progress over time, and understand which brand actions truly resonate in culture.
Process Improvement & Automation
Repeatable processes can be streamlined through templates and code, allowing your staff to focus on what matters.
Dashboard Creation
From user-friendly spreadsheets to fully interactive Tableau dashboards, we bring your data to life with compelling visualizations.
Training
Do you need to up-level staff? We can train your team on best practices in data management, analysis, and presentations.
Together with our automation solutions, we enable your teams to be more self-sufficient.
Data-driven Storytelling
More than just data, our findings will be delivered in a client- or C-suite-ready format. Our clear, concise, and actionable findings can also be accompanied by live presentations.
Clear visualizations
Meaningful metrics
Unexpected insights
Actionable recommendations
Let’s build something great together.
